The Brain and Technology: Brain Science in Interface Design

Closes in
12
hrs
6
mins
11
secs
98% booked
Advanced

How This Course Will Help Your Career

What You’ll Learn

  • Human attention—in particular, how the brain decides what is most important and therefore what we should look at first
  • How to create effective designs, through basing them on how the brain manages and prioritizes the sensory information it receives
  • The link between intuition and the evolution of our brains, as well as how to apply this knowledge so as to build software that engages with human intuition
  • How to compose screens that work visually, by tapping into the brain science behind visual recognition
  • Human recollection, and its implications on designing documents and software that support memory
  • How to create products that cater to the brain’s feedback loop, as well as screen controls that tap into our sense of purpose
  • How to build technology that makes learning easier, thus becoming more successful
  • An understanding of how human and social factors affect technology—including future social and technical evolutions

How do you know if your next computer system, app or website will be a success? Well, if you look at all major technological advances in the last few decades, you’ll see that it heavily depends on whether it works well with people. Developments such as email, smartphones, and social networks have all involved some form of human-to-computer interaction and interface. The critical success factor for modern technology has therefore become not what it does but how it interacts with people. For example, can you even imagine life without your smartphone these days? Technology has interwoven itself not only into the human psyche but also quite literally—handheld devices can now be seen attached to peoples’ palms in virtually any setting.

When people use technology, a biological information processor (i.e., the brain) interacts with a mechanical information processor (i.e., the computer)—and this interaction will fail if there is no common ground. If you, as a designer, miss the mark between these two worlds of natural and artificial intelligence, they will collide jarringly. This course will therefore merge brain science and computer science in order to teach you the field of Human-Computer Interaction (HCI). You will learn optimal approaches to designing better software, mobile applications, and websites, including online communities, by learning how to create software that interacts with human intuitions. Such knowledge of HCI is now a critical skill—building new hardware and software goods will result in negative returns on investment (ROI) if users can’t or don’t want to use them. Designers must know the basics of brain science in order to practice computer science, not only for people but for communities, too.

The course is created and presented by Brian Whitworth, a registered psychologist who is also trained in computing and has a wealth of experience and qualifications in both fields: BA (Psych), BSc (Maths), MA (Psych), PhD (IS), and Major (Retd.). Each lesson highlights a particular brain-technology difference and uses it to explain what works—and what doesn’t—when people use technology. Every lesson is further divided into ten-minute video blocks, that you can watch independently, so as to fit your learning experience into a busy schedule.

Gain an Industry-Recognized źŲƱApp Course Certificate

Use your industry-recognized Course Certificate on your resume, CV, LinkedIn profile or your website.

Course Certificate example

Our courses and Course Certificates are trusted by these industry leaders:

Our clients: IBM, HP, Adobe, GE, Accenture, Allianz, Phillips, Deezer, Capgemin, Mcafee, SAP, Telenor, Cigna, British Parliment, State of New York

Is This Course Right for You?

This is an advanced-level course on brain and computer sciences. It is targeted at anyone interested in the synergy of people and technology:

  • źŲƱApp, UI, and web designers looking to learn relevant skills and knowledge so as to build digital systems for people
  • Software engineers keen on writing programs that work for people, not the other way around
  • Project managers interested in successfully creating an online platform that fosters interactions between people
  • Newcomers to design who are considering making a switch to źŲƱApp design
  • Anyone interested in human-technical interfaces, from reporters and philosophers to the general public

Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.

Learn and Work with a Global Team of Designers

You’ll join a global community and work together to improve your skills and career opportunities. Connect with helpful peers and make friends with like-minded individuals as you push deeper into the exciting and booming industry of design.

Lessons in This Course

  • Each week, one lesson becomes available.
  • There’s no time limit to finish a course. Lessons have no deadlines.
  • Estimated learning time: 18 hours 12 mins spread over 7 weeks.

Lesson 0: Introduction

Available once you start the course. Estimated time to complete: 4 hours 53 mins.

Lesson 1: Attention

Available once you start the course. Estimated time to complete: 6 hours 16 mins.

Lesson 2: Context

Available anytime after May 14, 2021. Estimated time to complete: 5 hours 52 mins.

Lesson 3: Intuition

Available anytime after May 21, 2021. Estimated time to complete: 9 hours 15 mins.

Lesson 4: Recognition

Available anytime after May 28, 2021. Estimated time to complete: 6 hours 4 mins.

Lesson 5: Thought

Available anytime after Jun 04, 2021. Estimated time to complete: 7 hours 27 mins.

Lesson 6: Feedback

Available anytime after Jun 11, 2021. Estimated time to complete: 9 hours 53 mins.

Lesson 7: Learning

Available anytime after Jun 18, 2021. Estimated time to complete: 9 hours 55 mins.

Lesson 8: The Future Is Us

Available anytime after Jun 25, 2021. Estimated time to complete: 4 hours 23 mins.

Lesson 9: Course Certificate, Final Networking, and Course Wrap-up

Available once you start the course.

How Others Have Benefited

savvina simillidou

savvina simillidou, Cyprus

“The strength of the course is that the instructor was speaking very clearly (this is important for a person like me where English is not my native language), also it was never boring. It is more interesting to listen someone that reading something.”


Tony Russell

Tony Russell, United Kingdom

“Instructor Brian Whitworth was really good. Course content was great and up to date.”


Phillip Dodson

Phillip Dodson, United States

“I wanted to thank you! IDF is just the best thing ever. Just ever! Making this information accessible and available at the high level of quality. Just awesome!”

How It Works

  1. Take lessons by industry experts

    Lessons are self-paced so you’ll never be late for class or miss a deadline.

  2. Get a Course Certificate

    Your answers are graded by experts, not machines. Get an industry-recognized Course Certificate to prove your skills.

  3. Advance your career

    Use your new skills in your existing job or to get a new job in źŲƱApp design. Tap into our community to help you.

Start Advancing Your Career Now

Join us to take “The Brain and Technology: Brain Science in Interface Design”. Take other courses at no additional cost. Make a concrete step forward in your career path today.

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The Brain and Technology: Brain Science in Interface Design
Closes in
12
hrs
6
mins
11
secs
98% booked
The Brain and Technology: Brain Science in Interface Design
12 hrs 6 mins 11 secs